Meet Kathleen

Creative Storytelling for Medical Devices, Brands & Practitioners

PORTFOLIO OF WORK

I specialize in content marketing & brand strategy for the health & wellness industry.

I started working in the medical device industry after I had my first baby. I struggled with learning how to use a new piece of medical equipment, a breast pump, at home. The small black and white user manual that came with the device seemed ignorant of use case scenario: Why was it only text? Why were there no diagrams? Where could I find more information online? Didn’t they know I was flipping through this manual in the middle of the night with a newborn baby? I had to Google everything, finding help from other moms who had posted questions and answers online.

I stumbled into an industry that seemed to have a lot of user-generated solutions on YouTube and Facebook, but lacked helpful content from the brands themselves.

What struck me the most was how little practical information there was out there to actually help the end user. After my maternity leave was over, I returned to work in content marketing… but for an entirely different industry. Using my background in technical writing, I worked as a freelance content creator for a breast pump startup.

I wrote blog posts and user manuals to help new moms struggling with the same things I did. The content I created ensured they didn’t have to focus on troubleshooting breast pumps alone; they could find content that focused on helping the end-user.

I’ve since branched out into other medical devices, topics and products including fetal dopplers, TENS machines, hearing aids, implants, dietary supplements, health/wellness coaching, plastic surgery and more.

What can I do for you?

Are you trying to scale your business or attract new clients? Is your goal to appear on the top of Google? Whether you are creating an online presence for an existing business, or launching for the first time, I can help reach your marketing goals.

Content marketing is all about offering real solutions to real problems—and leveraging that as a growth strategy. I create user friendly content including blog posts, FAQ lists, manuals/guides, infographics, social media posts and email campaigns. Certified in content marketing, I offer practical SEO and content strategy to scale your business.

  • Social Media Marketing
  • Breastmilk Storage Bag
  • SEO Blog Posts

Don’t DIY your content marketing. Hiring a content marketer will save you time and money spent on marketing trial and error. This means you can focus on your products and customers.

AREAS OF EXPERTISE

SEO / Keyword Research

Writing & Publishing

Graphic Design

Email Marketing

Brand Strategy / Positioning

Market Research

User Manuals & Guides

Brand Identity (i.e. Logo + Colors)

Why you can trust me.

  • 10+ years of content writing + visual design.
  • Hubspot Certified Content Marketing.
  • MA in Communication Studies.
  • BA in Design + Human Environment. 
  • Expert knowledge of Adobe Creative Suite.
  • WordPress publishing and customization.

Brands I’ve worked with