Your brand tells a story. Imagine you only have a few seconds to engage with your audience. What does your brand say about you? You have the power to make an emotional statement with your brand. From visual aspects to tone of voice, branding speaks. Make a memorable impression.
Given the nature of the service, coaches have to be incredibly approachable and genuine. Incorporating personal style into brand identity, I collaborated with Ron to select meaningful colors, patterns and logo design—as well written content.
Kathleen delivered excellent work on writing my web page content and two 2000 words blog posts. If you are looking for a professional content writer that also optimizes the content for SEO – I would recommend you to hire Kathleen.
Ron
Managing your brand’s creative direction needs cohesion between design and content. I coordinated with graphic designers and marketing specialists to ensure brand continuity for The American Society of Plastic Surgeons (ASPS) registries teams. Above are examples of integrative brand design and imagery across communication channels.
Brand guidelines offer a visual reference for ensuring continuity and consistency. They are especially important in organizations where multiple departments are producing content. Shown here, a software brand needed consistent vision and voice across web, digital marketing channels and printed collateral.
Kathleen is an excellent marketer and communicator. Her can-do attitude, problem-solving skills, and modern marketing knowledge helped transform our communications and brand image. Kathleen’s understanding of SEO, email marketing, social media marketing, and design helped to improve key page ranking and user engagement.
— Gage, Imatest
Pumpables is a modern breast pump company made by moms, for moms. The brand aims to avoid clinical vibes that are common in the breast pump industry. The pumps are sleek and stylish. Imagine the customer is a new mom struggling to make a breast pump work for the first time. Pumpables’ content is approachable, easy to read, and visually-centric.
Spectra is a global breast pump brand behind the iconic blue and pink pumps. Engaging online content has become increasingly important as businesses move online. Social media is conversational. Blog content is easy to read and answers real questions new moms have. User manuals and guides are visually-centric, going above and beyond technical specifications. Spectra as a brand is genuine and fun.
Marketing Services | Health & Wellness Brands 